Like the
cover of its brochure, Apostolic was an eclectic collage of music and
technology...
(A personal reminiscence
originally
published
in EQ
Magazine, 1998 as
"Laid-Back Multitrack:
The Downtown Birth of Modern Recording Studio Style")
Part I: A Place To Create
By
John Townley, founder
I
cannot go into a
recording studio these days without feeling a deep mixture of
satisfaction and
regret. Satisfaction,
because I know
I'll find the kind of equipment I need and the atmosphere of creativity
I want
to get the job done. Regret, that you
can't copyright an idea -- otherwise, I'd be rich, since the marriage
of
equipment
and atmosphere is something I invented way back when it all started...
And
since you've
doubtless never even heard of me, I'd better justify that claim -- but
first, a
flashback to when I was recording for Columbia back in '65, with a New
York
group called the Magicians, an act that almost made it, but...well, our
producer Charlie Koppelman had fatter fishes to fry, as did Columbia's
Goddard
Lieberson. Roy Halee was our
engineer
(producer/engineer for Simon and Garfunkel), and with the exception of
his
incredible talent, recording was about as unpleasant a chore as you
could
imagine. Not only was it
user-unfriendly, it was ludicrous. The
uptown Columbia studio itself was hideously brightly lit, so every
smudge on
the dirty, pegboard-lined walls stood out and erased whatever chemistry
you might
have prepared on the way in. Definitely
several tokes under the line...the very foundation for justifiable
musician
paranoia, because...
...there
were only
eight tracks to work with (you wonder how the Beatles survived so well
on that
-- lots of money/time helped), and there was no separate cue system for
overdubbing (honest!), so you listened to whatever mix the engineer
needed to
do his trip. And, it was a
union shop,
with three separate engineers, each with discrete responsibilities with
which
no one, but no one, was allowed to interfere. So,
doing a take was kind of like a WWII submarine
movie: "Take one!" cries
Roy. "Tape is
rolling," informs the man
in charge of starting the 8-track, in an entirely separate room. "Echo
on!" finishes the third in a
yet more distant room, punching on the 2-track tape delay.
After
that, you got to start playing...all
that was missing was the wait to hear if the torpedo had found its
mark...
Mixing
was equally as
crazy, as you still had all three to deal with, and you were never -- I
mean
NEVER -- allowed to touch a fader, lest you get your fingers slapped. You
had to tell each engineer what you
wanted and hope he understood. All the
major record company studios were like that, and independent studios
weren't much
different.
By the
fall of '66,
I'd had it with group, recording, and first marriage, so I took some
money from
a small inheritance and idealistically launched out to CHANGE IT ALL... What
was amazing -- I did!
First,
I picked a
downtown location, in the Village, as that's where all the musicians
were. Be where you're
comfortable. After all, only
the execs were uptown. It was a loft
building on 10th St. near
Broadway, with a hand-operated freight elevator its primary access, one
where the
elevator had no walls and worked by pulling a cable to make it start
and stop.
That was a golden opening opportunity -- our artist/"elevator man"
Nicky Osborn soon had the entire darkened six-story shaft detailed in
black-light psychedelic murals, and his personal welcome in full Viking
costume
definitely made a serious start on the way up. Way
up. We often
wondered what
the clients of the very-tolerant baseball cap sales company on the 6th
floor
thought of it....
The
rest of the studio
followed suit, with totally controllable theater lighting throughout,
so
whatever the state of your insides, you could make the environment
match. "No smoking"
signs in every
respect were a thing of the future, indeed...
The
equipment matched
the decor, user-friendly to the possible max. I
insisted on the first independent cue system on
any mixing console,
ever (built by Lou Lindauer, his Automated Processes' opening gambit,
who
brilliantly nursed us through our demanding technology changes). And,
of course more tracks (how quickly you
run out at only eight) -- we went to twelve because that was as many as
Scully
could crowd onto a relatively-editable one-inch tape transport in this
first-of-a-kind machine they built to our specs. And
faders, instead of pots (goodbye '50s sci-fi flicks), also a
first, and the new-fangled solenoids...best of all, everyone could
touch them
all, no union, except don't spill your Coke on the board!
All
that, and teenage whiz engineer Tony
Bongiovi (later, brother/producer of Jon Bonjovi) were enough to launch
us into
the ozone.
When
we opened in the
spring of '67, everyone in "the biz" said we were crazy:
no
one would come downtown, nobody needed
twelve tracks, and our whole style was VERY un-businesslike...our name
was
Apostolic Studios, after our twelve tracks and unabashedly spiritual
(though
not particularly Christian) tilt, and clearly we were nuts.
Well,
inside three
months we were booked solid. The
Critters, Spanky And Our Gang, the Serendipity Singers, the
Fugs,
Rhinocerous, The Silver Apples, Kenny Rogers and the First Edition,
Alan Ginsberg, the Grateful Dead and
most of all
Frank
Zappa and the Mothers Of Invention found the qualities of user-friendly
tech
and musician-friendly ambience to be just what the doctor ordered. Six
months after that, Gary Kellgren, who
had made an early reconnaissance visit to Apostolic, opened Record
Plant with
an identical 12-track Scully and similar board and ambience, and
shortly
thereafter Jimi Hendrix built Electric Ladyland downtown on 8th St.,
just
blocks away. Alas, personally
among
them, I alone (though no longer my studio) remain...
Flushed
with success,
Apostolic went on to open another 12-track operation (Pacific High in
San
Francisco, the first on the West Coast), to become a
record/publishing/management company (Larry Coryell, Jim Pepper, and
the like),
and to see our "Witchi-Tai-To" Cherokee trance song become a national
favorite, with Wall Street backers for a public offering.
As
a studio, we continued to keep up,
providing clients not only with every kind of strange
international/historical
instrument they might want to play (want a kan,
a del ruba,
a viola
d'amore, a rauschpfeife?...no
problem), they even got the
free
services of world-class astrologer Al Morrison, who shared one of our
floors. The latter was a
good thing, as
Al provided me with a second career when the majors ate us up at the
beginning
of the '70s and I found myself a quite useless music biz innovator
alone on the
street.
But
although we were
doomed to meet our demise at the hands of over-expansion, competition,
and a
business world which utterly co-opted our concepts, the studio retains
memories that
are unique to its origins. The day the
brother of a very famous blues/rock guitarist took microgram-inspired
wings
from our window, falling face-down to the roof two floors below
-- leaving a
tar-paper "angel" on the roof, he proceeded unscathed two more floors
to the back garden. The boa
constrictor
entwined in the bidet (and afterwards, the water cooler) that could not
be
smoked out (we succumbed before it did...). Generations
of Mothers trooping in and out for
"Lumpy Gravy"
and "Uncle Meat" sessions...and in the process recreating the then-rare
"flange" effect, employed by Zappa and our engineers at Apostolic
using a reverse-phased, slightly trailing variable-speed controlled
2-track
Scully. About
the
"flange," engineer John Kilgore remarks, "I first heard it on Toni
Fisher's 'The Big
Hurt' in 1959. then on 'Itchykoo Park' by the Small Faces in early '67,
and
on Hendrix's second record released in '67. I remember Kunc and I
bashing our
brains out trying to figure out how it was done. Finally,
Dick called up
Gary Kellgren and asked him how point blank. Gary, bless his heart,
told him."
For more on that one, see: here
and here.
There were a lot of firsts and, mainly, a
family where creativity and technology finally worked hand-in-hand.
Now
it all seems like
old hat. These days, you can get lots more than this, by a landslide,
in any
pro recording studio and many home installations. But,
hard as it is to believe, it wasn't always that way -- there
was a time when the design of the recording studio was utterly
business-driven,
not musician-driven, when creation in front of a mike was not exactly
natural
childbirth. In 1967, all that
changed,
forever -- and I am proud and thankful to be able to say that Apostolic
and its
engineers, producers, and musicians -- achieved that in, essentially,
one
take...
The
studio featured musician-friendly, state-of-the-art electronics,
atmosphere, unusual instruments.
Part II: Historic Hardware
In
Soft Focus...
by
Richard Kunc,
former Apostolic Studios engineer
I
recall the API console as a sea of
blue Formica, a wondrous machine praised
by Frank Zappa, with sparkling new
arc-shaped British Painton
faders. Sort of "proto-faders," actually, the Painton controlled a
linear series of many individual make-and-break contacts. On very quiet
passages you could actually hear the tiny "bip-bip-bip" as it went
from contact to contact.
Each
input position had rudimentary
equalization available, but it amounted to little more than glorified
bass and
treble controls. We had a pair of Lang equalizers mounted externally to
help
the cause. The input positions were normalled to their corresponding
tape
tracks, but you could reassign any input to any tape track via the
patchbay.
For mixing you could also assign each input position to either left,
center, or
right. These were hard switch selections. There were no pan pots on the
input
positions. You could patch into the console's two independent pan pots
but that
was it.
Three
Melchor compressors did give
us a smidgen of ceiling control in extreme cases. They were better
known for
their pronounced and dramatic "breathing" effects in which the
momentarily suppressed background sound comes rushing back up in volume
after
the peak has passed. Also external to
the console was a very fast (for its day) limiter that used a light
source
coupled to an optical detector to do its work.
The
prototype Scully twelve-track
machine used one-inch tape. It had twelve sets of their normal
full-size
rack-mounted electronics, the ones they put in their mono and two track
machines -- imagine twelve of those babies, each one with a complete
set of
knobs and full-size meter! It was just huge -- but it worked. One
problem with the machine was bleed-over
while recording on adjacent tracks, so we'd record on odd-numbered
tracks
during the first pass, and then overdub in between the initial tracks
from then
on.
The
machine had one neat trick,
though. You could take a one-inch tape with eight tracks recorded on it
by an
eight-track machine, put it on our twelve-track machine, and add four
more
tracks! You ended up with
twelve very
mixable tracks, all of which still had very acceptable signal to noise
ratios,
and it made us completely compatible with other 8-track studios.
The
primary "echo chamber"
was one of those "state-of-the-art" EMT vibrating steel plate deals.
Inside a huge wooden case a sort of loudspeaker was attached to one
corner of a
metal plate that must have measured maybe four feet by eight feet. When
you fed
a signal to this "speaker" it sent waves through the plate, sort of
like ripples on a pond. A transducer at the opposite corner picked up
these
waves, equalized them, and sent them back as echo.
There
were also some experiments with live speakers
and
microphones in the stairwell of Apostolic's ancient building, much to
the
dismay of the residents of the other floors, and whose complaints
effectively
squelched our efforts.
What
gave the console its
saving-grace versatility was its extremely comprehensive patchbay. It
was the
old tip-ring-sleeve variety, left over from telephone company
technology,
though more than one unrepeatable take was destroyed by some bit of
studio dust
that got in there...
And
for microphones - a few Neumann
U-67 condenser mics with their accompanying power supplies, a few
borrowed
Sennheiser ribbon mics, a smattering of assorted decent dynamics,
including
those warm and indestructible cone-headed D-202s, and a motley gang of
one-of-a-kind items including an indestructible Altec "salt shaker"
routinely used for drums and a giant, mellow vintage RCA mike that must
have
recorded Bing Crosby or the Andrews Sisters in its youth.
In
the control room were large
hard-edged Altec monitor speakers, behind the console. Took a bit of
getting
used to. Plus the favored
(by us)
KLH-6s up front that blew out all the time when the clients said
"louder," not to mention delightful Boze clones built by Gus Andrews,
our first reggae recording artist.
Apostolic
was a real Viking ship, a
gutsy voyage into the uncharted depths of new toys and new ideas from
which
came some of the cleanest recordings of that era. I'd
give a lot to sit again at that console and look through the
glass at those original Mothers of Invention.
Rest
well, Apostolic.
Some of
Apostolic's festive crew, at
reception
desk, 1967: Matthew Hoffman, Danny Weiss, John Kilgore, Randy
Rand, Nic Osborn, Richard Kunc
(top, l-r).
Monica Boscia, John Townley (below, seated).
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